Fiserv has launched a business intelligence platform that enables financial institutions to optimize their card portfolio by harnessing market intelligence along with business and cardholder data.
The platform aggregates key data and delivers actionable insights in easy-to-use, interactive dashboards, providing financial institutions with the information they need to make critical business decisions about the performance and profitability of their card portfolio.
Betty Nonn, senior vice president of general operations at Madison, Wisconsin-based State Bank of Cross Plains, said:
“Card Expert does all of the initial analytical work and allows us to view portfolio data in a clear, consistent and comprehensive platform”
“With quick access to such strong analytical information, we can use our data to better understand our customers’ card behaviors and identify strategies and incentives to drive increased utilization.”
Card Expert’s “Ask Card Expert” feature allows users to type in portfolio questions using natural language to launch powerful custom-data queries. It then proactively monitors critical key metrics and sends real-time, data-driven alerts; providing instant intelligence on portfolio metrics that are exceeding or underperforming.
Derek Hayes, Assistant Vice President, Cards and Payments, at South Bend, Indiana-based 1ST Source Bank, said:
“The better we understand our customers the better we can serve them. Card Expert allows us to easily access the data that is relevant and critical for our organization so we can identify potential gaps in service and maximize marketing efforts.”
