Salesforce has launched Digital 360, a new platform bringing together key components and new innovations in the Salesforce Customer 360.
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalized experiences across marketing, commerce and more.
The solution helps digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world. Digital 360 is made stronger with expert services, a broad partner ecosystem, as well as new learning resources on Trailhead.
Digital 360 include Customer 360 Audiences, a customer data platform for marketers to unify, segment and activate all of their customer data; Commerce Cloud Payments, an out-of-the-box payment solution powered by Stripe; and Experience Cloud to build CRM-powered digital experiences, fast.
“Every company has gone digital overnight because of the pandemic,” said Adam Blitzer, EVP & GM, Digital. “With Digital 360, we’re delivering the full power of Salesforce tailored to digital leaders—our products, ecosystem, learning and expert services—enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day.”
“Our collaboration with Salesforce has supported Sonos’ ability to scale and accommodate a massive influx in business to our e-commerce site as we focus on selling directly to our customers,” said Lindsay Whitworth, Sr. Director Global Direct-to-Consumer at Sonos. “As a result, we’ve been able to deliver relevant, personalized engagement at scale using campaigns and data-driven insights.”
“The surge in digital commerce is creating an imperative for all companies to adapt to a changed economy,” commented Mike Clayville, Chief Revenue Officer at Stripe. “We’re excited to team up with Salesforce to make it easier for any business—from fast-growing brands to the largest global enterprises—to create new kinds of commerce experiences, reach new customers, and optimize digital channels.”
The Power of Customer 360 Tailored for Marketing, Commerce and Digital Leaders, It give customers a scalable, data-driven, single source of truth for personalizing customer experiences.
Salesforce Marketing Cloud enables marketers to capture, unify, segment and activate all their customer data.
Salesforce Commerce Cloud, enables companies to create seamless commerce experiences for buyers across all digital channels—mobile, social, web and store. It delivers fast, flexible and elegant checkout experiences that support credit cards, mobile wallets such as Apple Pay and Google Pay, and non-card methods such as SEPA, iDEAL and Bancontact, all with integrated fraud protection.
Salesforce Experience Cloud is a digital experience platform that helps companies quickly build connected CRM-powered digital experiences for their customers, partners and employees at scale.
Salesforce’s Trusted Partner Ecosystem Extends the Power of Digital 360
Salesforce’s world-class ecosystem of thousands of partners extend the power of Digital 360 with expert services, custom applications and Trailhead learning tailored to meet the needs of digital leaders across industries.
The new Digital 360 collection page on Salesforce AppExchange gives customers access to consulting services from industry experts Accenture Interactive, Deloitte Digital, Dentsu, Publicis Sapient and WPP.
It also includes custom apps from Salesforce ISV partners including CloudSense, Coveo, Sitecore, Upland Software Inc. and Zenkraft that provide functionalities for enhanced customer experiences.
Salesforce’s strategic partnership with Google provides industry-leading productivity, marketing, commerce and cloud platform tools that help brands create a more personalized experience for customers. The Google Analytics 360 integration with Salesforce Marketing Cloud allows marketers to unify reporting and improve campaign performance across email, mobile, advertising and the web—all in one dashboard.
