Harley-Davidson has announced that Jagdish Krishnan will join the company as Chief Digital Officer.
Krishnan will take over the newly created role of Chief Digital Officer. Krishnan will be responsible for the development of a new digital strategy intended to improve the customer retail experience with direct-to-consumer technology for e-commerce and dealer digitization
Krishnan has more than twenty years of experience. He has served as Vice President and Chief Digital Officer at Bose Corporation, where he championed the transformation of the business model and the operating model leveraging digital technologies. Prior to Bose, he was with Deloitte & Touche and Patni Computer Systems, where he had a broad mix of experiences including P&L responsibility, information security, enterprise software deployment, programming, and IT operations.
“Harley-Davidson is all about experiences, and an enhanced digital experience is absolutely critical for us to make our GIS and digital capabilities more customer-centric. We will take a completely different approach to apply digital technology across the company to fundamentally change how we operate and create value. To deliver on our objectives, we must have an innovative and high-performance IT function,” said Jochen Zeitz, chairman, president, and CEO of Harley-Davidson. “We need to be a high-performing team with cutting edge leadership to move us forward. Jagdish is exactly the right leader and he will ensure we connect with our customers at all touch-points.”
The creation of this new role and focus is part of The Rewire, the company’s efforts to, among other things, overhaul its operating model and provide a better starting point for the future. The Chief Digital Officer is one of several roles and functions created or elevated to report directly to Chairman, President, and CEO, Jochen Zeitz to build desirability for the Harley-Davidson brand and products.
