Google Cloud has announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities.
With Google Cloud’s Product Discovery Solutions for Retail, retailers can implement seamless search and recommendation capabilities that enhance consumer engagement and improve conversions across retailers’ own digital properties.
In collaboration with established retailers—and leveraging Google’s semantic understanding of online search and user intent—Google Cloud’s Product Discovery Solutions for Retail bring together AI algorithms with the infrastructure of Google Cloud. Google Cloud’s Product Discovery Solutions for Retail include:
Recommendations AI, part of the solutions package launched by Google, enables retailers to deliver highly personalised product recommendations at scale and across all channels. The solution is able to piece together the history of a customer’s shopping journey and serve them with customized product recommendations. Recommendations AI uses Google Cloud’s latest machine-learning architectures, so retailers can dynamically adapt to real-time user behaviour and changes, accounting for variables like assortment and pricing, to ensure an unfractured shopping experience.
“As the shift to online continues, smarter and more personalized shopping experiences will be even more critical for retailers to rise above their competition,” said Carrie Tharp, vice president of retail and consumer at Google Cloud. “Retailers are in dire need of agile operating models powered by cloud infrastructure and technologies like artificial intelligence and machine learning (AI/ML) to meet today’s industry demands. We’re proud to partner with retailers around the world, and bring forward our Product Discovery offerings to help them succeed.”
