Airtel Payments Bank has launched ‘Airtel Safe Pay’, to protect customers from payments frauds by ensuring money never leaves their accounts without consent.
With Airtel Safe Pay, customers making UPI or Netbanking based payments through Airtel Payments Bank, no longer have to worry about money leaving their accounts without their explicit consent. By using ‘Airtel Safe Pay’, Airtel Payments Bank customers can make secure digital payments across millions of merchants, online retailers and utilities, and even send money.
Airtel Safe Pay leverages Airtel’s ‘telco exclusive’ strength of network intelligence to provide an additional layer of payment validation compared to the industry norm of two-factor authentication. This offers the highest level of protection from potential frauds such as phishing, stolen credentials or passwords, and even phone cloning.
Anubrata Biswas, MD & CEO, Airtel Payments Bank says, “As digital payments become the norm, especially in the post-pandemic world, we also have to solve for the challenge of frauds that are growing rapidly. We are happy to leverage Airtel’s core telco strengths to bring to market this unique capability that ensures that our customers have full control over their transactions. This sets a new benchmark in the Indian digital payments space by making security paramount.”
Says Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Safe Pay is yet another innovation where our secure network and world-class digital platforms combine to solve a unique market problem. At Airtel, we are taking the lead in offering the most secure digital payments platforms to our users and making sure that the customer is always in control without a worry about rogue transactions.”
