Zurich International Life (Zurich) has won the Digital Transformation Company of the Year award at the GB Tech Awards 2022, held on 2nd November 2022 in Dubai.
Zurich, which is part of Zurich Insurance Group, a leading multi-line insurer founded 150 years ago, was celebrated for its approach towards transforming and simplifying the customer experience across touchpoints.
GB Tech Awards is a Motivate Publishing initiative that honours, rewards and celebrates the achievements of the tech community in the Middle East and Africa that have significantly enriched customer experience and their day-to-day management processes.
Speaking at the awards night, Zurich spokesperson lauded the GB Tech Awards committee for creating a platform that recognizes excellence in the technology space across the MENA region.
“We are delighted to have won Digital Transformation Company of the Year, especially as the GB Tech Awards recognize excellence across industries. This is another validation of our customer-centric approach in developing a seamless experience for our customers. It gives us confidence to continue to innovate along this path. We developed Zurich Online based on human-centred design which was co-created with our customers with the objective of enabling them to get the best out of their policy. Consequently, this accelerated adoption rates for our online services, boosted customer engagement across digital channels, and elevated the customer experience,” said Wilson Varghese, General Manager and Head of Operations at Zurich in the Middle East.
Through its digital customer portal Zurich Online, Zurich has enabled its customers to manage their insurance policies seamlessly and in real-time, which has led to a 56 percent increase in the adoption of its online services since 2020.
