Worldline, the European payments and transactional services industry, has introduced WL Account-Based Payments, an account-to-account (A2A) payment offering allowing online businesses to launch their own custom-branded payment method.
Worldline’s solution is built with open banking technology which allows third parties to access consumer banking information previously controlled by banks. The payment methods will feature custom branding, instant settlement notification, low fees, comprehensive coverage and more.
The solution is designed for online brands with a loyal consumer base who would consider using a brand’s own payment method at checkout. Brands who wish to adopt a different strategy can choose a more standardized setup. The solution from Worldline can be accessed through a single API allowing for a simple and swift integration.
Worldline is launching the solution progressively throughout Europe and is continuing its expansion into high growth markets in Asia and Latin America.
“WL Account-Based Payments gives you more control over all aspects of the payment process. Custom branding, instant settlement notification and lower fees are just some benefits of this open banking product”, saysEline Blomme, Head of Product Management Digital Commerce at Worldline. “We are currently developing the solution for some big household names and are excited to see the momentum building around open banking and what it can deliver for our customers and the digital commerce ecosystem.”
