VTEX has announced a new global integration with Facebook that leverages online campaigns with data intelligence and improves sales conversion natively on the platform.
The integration is available for VTEX customers in 32 countries and allows enterprise brands and retailers to reach even better sales results already on Black Friday as well as the holiday shopping season. The integration with Facebook’s Conversions API allows VTEX customers to more assertively find potential buyers.
VTEX customers using the new API will also be able to evaluate the performance of marketing and ad campaigns in addition to making use of Facebook business tools to drive ecommerce traffic and results.
The Conversions API also enhances the sales funnel, as companies have more assertive information about their potential consumers and how to reach them. All of this customer information is already collected and used based on the current General Data Protection Regulation (GDPR).
By working with the Facebook Pixel to improve the performance and measurement of ad campaigns, the Conversions API makes it possible to improve the accuracy of information sent for targeting, measuring and optimizing results. Besides, by combining the API with Facebook Business Tools, VTEX’s customers get additional insights into the people who interact with their brand, reaching even more people and conversions, as well as boosting sales.
Amit Shah, chief strategy officer & U.S. general manager at VTEX, said:
“Our goal is to deliver the benefits of the new Facebook API to our clients around the world. VTEX goes far beyond traditional ecommerce. We like to work closely with our customers to understand their main demands and find the solutions that make sense. We believe in the potential of this launch to further increase our clients’ sales.”
