noon.com is launching a food delivery service through its platform in an effort to support local food and beverage businesses.
“There is no denying the impact of the Coronavirus crisis of 2020. This year has been a challenge on all fronts. Small and local businesses that have been built over decades with love have been badly impacted,” said Alabbar. “When the virus hit, our F&B industry had little choice but to turn to aggregators who were charging up to 35 percent commission structures. Can we, as businessmen, survive with this? No. We have been held ransom by food aggregator platforms. And that’s not acceptable. Our F&B industry is a part of the beating heart of this economy, and it has been severely impacted. We must do all we can to support and protect it. This is out of love for our businesses, families, nation and economy. We must think beyond profit.
noon Food will be built into the noon.com app. It will be a restaurant-first platform, dedicated to giving local businesses the opportunity to thrive beyond these times thanks to a simple and equitable program. noon Food promises to ensure fair commissions that will dramatically alter the playing field for F&B deliveries. The platform will also have many attractive additional incentives for businesses who choose to onboard with them.
“noon was born to serve the people of this region,” Alabbar continued. “35 percent commission on food delivery services cannot be right. We will not allow food operators to be held at ransom. We will not accept that. We will work with you fairly and openly. Our people, businesses and region deserve better.”
Local businesses can choose to use noon Food to support their brand either as a host platform for their business, tapping into noon’s mass customer database and utilizing the secure payment platform. Or they can choose to opt to use noon’s already established world-class delivery associate network, too.
F&B partners exclaimed happiness and excitement during the webinar shared comments such as, “Very innovative and conscientious mission!”, “No dark kitchens is a key promise,” and “This will be a real game changer, thank you for doing something to help our struggle.”
