FOODICS, startup based in Saudi Arabia, officially announced its expansion into the Egyptian market.
FOODICS will Start its operations from Cairo city in the prestigious Masaken Sheraton, it will first focus on its SaaS platform and hardware for restaurants, later followed by the launch of its Foodics NOW products.
Ahmad Al-Zaini, Co-Founder and CEO commented, “With an F&B Market estimated to be worth around US$15 billion and growing at a 15-20% rate over the next 5 years*, Foodics’ expansion into Egypt was always an integral part of our business plan.”
Al-Zaini added, “Our objective is to continue to accelerate the F&B and retail end to end digitization across the region and beyond. As our proprietary technologies continue to add value and facilitate the growth of the industry, we are confident that our latest market entry into Egypt will be a tremendous success”.
The company is set to make waves by replicating the tremendous growth and success achieved in its existing markets, combining the knowledge of local and regional market experts along with their international experience of the industry and SaaS products.
Mohammad Ayman, the newly appointed Egypt Country Manager said, “Given the market potential, we have ambitious targets for Egypt. During our pilot phase, our 360° SaaS Ecosystem was in fact extremely well received by Egyptian businesses, with our sales team in Egypt already successfully closing over 15 new businesses. Now that we are officially launching, we are forecasting closing well over 50 businesses before year end.”
