Klarna has launched followable Wish lists for shoppers, a new feature that allows customers to create, share, and follow shoppable Wish lists on the Klarna app.
Users can also follow and share Wish lists curated by brands, influencers, Klarna’s shopping experts, and others to discover new products and find shopping inspiration from within the Klarna app. Klarna’s Wish list feature allows users to save and add products they want from any online store, as well as set up price-drop alerts for products and share their lists with family and friends.
“Shopping is undergoing a dramatic change as consumers are increasingly shopping online and from home, but still looking for community and validation,” said David Sandström, Chief Marketing Officer at Klarna. “Online social connections are becoming just as important as real-life relationships, so being able to facilitate these types of interactions can be powerful and can bring even more inspiration and value to the shopping experience.”
In the coming weeks, Klarna will announce partnerships with popular influencers using the new feature to curate their favorite products via Wish lists their fans can follow and share. The enhancement is yet another way that Klarna is innovating to offer a unique and inspiring shopping experience for consumers while helping retailers connect with their customers and leverage the social and “squad” shopping trends.
“With the launch of this feature, we’re making shopping inherently more social and giving retailers yet another way to connect and engage with shoppers, who are known to look to family, friends, and online sources for product recommendations,” said David Sykes Head of US at Klarna. “For our retailer community, Wish lists are creating an additional touchpoint where we can enable a deeper understanding of what consumers actually want from brands.”
Furthermore, for retailers, shoppable, shareable Wish lists not only help build social and community engagement into the consumer experience, but also serve as a rich source of data that helps companies understand what shoppers want.
Information such as top Wish-listed items and items that are frequently Wish-listed during certain times of the year can help retailers make merchandising and assortment decisions that more closely align with what customers are shopping for.
