First Abu Dhabi Bank has completed the carve out of its existing payments business into a fully owned and operational subsidiary Magnati.
The new brand name, Magnati, is built around energy, potential and partnerships, and underscores its mission to transform payments into possibilities.
This unique platform will enable clients to grow their core businesses by monetising data and using next generation technologies such as APIs, artificial intelligence and machine learning capabilities to deliver improved experiences and increased efficiency. The Magnati platform will also provide enhanced capabilities to partner with FinTechs on product and service innovation.
Magnati brings together four key business lines: a fast-growing acquiring business, strong and exclusive government solutions, and market leading consumer payments coupled with captive issuer processing business. Through value-added services built around data and platform capabilities, Magnati’s customer-led value proposition is a strong differentiator, empowering customers to excel in the digital economy.
Magnati is set up on a strong base of market leadership in government payments, merchant acquiring, prepaid cards and growing e-commerce segment.
Magnati will be led by Ramana Kumar, previously Group Head of Payments and Digital Banking at FAB, as the new CEO of Magnati supported by the leadership team across business, operations and technology.
Magnati will operate as a fully owned FAB subsidiary, strengthening the Group’s leadership position in the rapidly expanding payments sector and accelerating its digital transformation agenda.
Hana Al Rostamani, Group Chief Executive Officer of FAB, said:
“The establishment of Magnati as a growing, agile and focused payments business comes at a time when the region’s transition to digital payments is accelerating. By creating a standalone entity with its own strategy, and a highly experienced management team, Magnati will be able to leverage its technology, data and customer relationships, further unlocking value for the company, FAB and its shareholders. This is not only a key strategic milestone for FAB, it is also a watershed for the rapidly expanding payments industry.”
Ramana Kumar, Chief Executive Officer of Magnati, said:
“Magnati is now plugged in, charged up and ready to deliver on our mission to transform payments into possibilities. As a standalone business, we will be able to drive our strategy forward and pursue our growth ambitions, with a powerful brand name reflecting our emphasis on partnership, value creation and orientation towards the future. With FAB’s support, we are well positioned to deliver further benefits for our customer, government, merchant and institutional clients, helping them harness the opportunities of the digital economy, and shape the future of payments in the region.”
