epay is now offering its retailers the mobile payment solution Bluecode, which was developed in Europe. The partnership enables Bluecode to expand its potential range to include epay’s extensive dealer network.
The European mobile payment solution Bluecode is already integrated into many apps and can easily be used in one of these apps. This enables payment in shops, but also increasingly on the Internet, without the customer needing a debit or credit card.
Christian Pirkner, CEO of Blue Code International AG commented:
“Together with epay, we want to further establish optical payment in Europe and are pleased to have gained a partner with a strong reach. The existing integration of epay at hundreds of thousands of checkouts in Europe shows the potential and we are working on making Bluecode available to as many checkouts as possible. “
Pirkner further explains:
“A uniquely valid and anonymous code is generated for each payment process. Like any other barcode, the Bluecode is also scanned in at the checkout without contact – this completes the payment process. The purchase amount is then debited from the customer’s current account. On the basis of our mobile payment solution, sensitive payment information remains securely stored at the customer’s house bank. And last but not least, completely contactless payment is also guaranteed in times of Covid-19. “
Dr. Markus Landrock, Managing Director epay DACH and Global Issuing, Payments & Rewards, said:
“As a leading full-service provider for payment processing and voucher solutions in Europe and the link between retail and consumers, we always want to offer our retailers the greatest possible mix of payments. Optical payment systems are on the upswing. Thanks to our integration at the checkout, they offer retailers completely new options that link payment with customer loyalty systems. With Bluecode we are adding an attractive payment method to our portfolio that is in demand by consumers across Europe.
Bluecode works closely with European banks and local retailers. The convenient and secure solution promotes independence from non-European payment systems and strengthens value creation in Europe with its mobile payment solution. On the basis of the integration of Bluecode into the existing cash register systems of the trade, the customer receives not only the payment of the purchases but also attractive added value such as digital loyalty points or vouchers. The first joint project was recently implemented as part of an innovative checkout process of an Austrian multi-partner program. Payments can now be made at the participating OMV filling stations on the basis of the new cooperation with Bluecode.
