Discover has launched of its new, benefits-packed Cashback Debit account with user-friendly features.
Discover builds on its Cashback Bonus® rewards and no-fee structure to create an industry-leading checking account that provides customers easier access to their money than ever before.
“Our new Cashback Debit account is designed to be the only checking account that a customer will ever need,” said Carlos Minetti, president of consumer banking at Discover. “Our unique Cashback Bonus rewards program makes it easy for people to earn cash back as part of their everyday debit card spending. We’re building on a program that has rewarded millions in cash back to our checking customers since 2017, by adding more industry-leading features and we plan to continue to stack up more benefits throughout the year and beyond.”
Today’s consumers expect bank and checking accounts to be faster and easier to open, simple to manage digitally, with innovative offerings like early access to paychecks, cashback rewards, no fees and security. In fact, 90% of consumers say having no fees is an important checking account feature but only 46% state that their banks offer a no fee checking account, according to Discover research. Similarly, while 72% of consumers said cash back rewards are an important checking account feature, only 28% of people said it’s a feature offered by their current bank.
Discover’s research also found the most important checking account features for consumers are security (85%), free access to ATMs (84%), and 24/7 access to customer service (82%), all of which are offered with the Discover Cashback Debit account.
“While our competitors are now starting to lower their fees, Discover set an example for the industry when it proactively removed all deposit account fees in 2019, saving customers millions,” Minetti said. “The latest evolution of our Cashback Debit checking account aims to help people more easily move and manage their money while making banking more accessible for consumers with an ability to apply in minutes and no fees.”
Discover plans to continue enhancing the Cashback Debit product with additional eWallets, debit card enhancements and tools to help customers manage their credit score.
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