CIMB Bank Berhad and CIMB Islamic Bank Berhad have introduced two digital-first solutions for customers, an online-to-branch account opening process for individual banking customers and Biz Financing Portal for SMEs.
The solutions are aimed at making CIMB’s banking offerings more accessible as well as providing safety by leveraging digital capabilities to enhance customer experience.
Individual customers are now able to submit their application, to open a current or savings account, online via CIMB’s new online-to-branch account opening process.
Customers can an account opening e-form on CIMB’s website to initiate the process. Once submitted, customers are able to make use of a dedicated e-account opening priority queue available in all branches for the last step of their application.
As for SMEs, they will now be able to submit financing applications online at CIMB’s Biz Financing Portal, which will enable SME customers to upload documents and submit loan applications entirely online, providing convenience by eliminating the need to visit a branch.
Gurdip Singh Sidhu, Group Chief Strategy & Design Officer, CIMB Group said, “The introduction of these digital-first initiatives matter more than ever under the new normal of banking and payments today. These initiatives are aligned with CIMB’s two main pivots of Forward23 i.e. customer and, tech and data, aiming to digitise and simplify our products and processes to provide a more seamless and convenient banking experience to our customers.”
“Digitalising our banking process also addresses the social distancing considerations to protect the well-being of our customers and employees by significantly reducing the amount of physical interaction required. The current situation has and will certainly reshape customers’ banking behaviour going forward and we are accelerating our pace of innovation to deliver the best value proposition to meet their demand whilst keeping them and our employees safe at all times,” he added.
Complementing CIMB’s Biz Financing Portal is the Amazing Customer Experience (“ACE”) productivity tool for the Bank’s Relationship Managers (“RMs”), that enables them to submit loan applications from commercial customers for processing online.
“This cuts processing time by reducing manual data entry and automating loan processing. Clients will also receive automatic
notifications on their application status, ensuring full transparency. With ACE, RMs remain safe and productive while continuing to serve customers’ needs remotely,” the bank highlighted.
