Boubyan Bank has announced a collaboration with Visa to implement Visa Card Enrollment Hub “VCEH” service.
This service allows the bank’s customers to enroll directly to their favorite subscriptions and retailers from within Boubyan App or Boubyan Bank’s online banking platform without the need to enter their card details.
Al-Tuwaijri, bank’s CEO – Private, Consumer & Digital Banking, commented: “Banking services across the wider GCC region are a major driver behind the boom of the banking industry worldwide in terms of the digital products and services being offered to customers. Our aim is to propel Islamic digital banking towards a more innovative future where the priority is customer convenience by providing all services digitally.”
Dr. Saeeda Jaffar, Visa’s Group Country Manager for GCC, said: “We are delighted to see Boubyan be the first bank in the region to launch Visa Card Enrollment Hub. This is an important achievement in our shared mission to help more consumers in Kuwait access the digital economy. It will also enable businesses in the country to offer the secure and seamless experiences and engagements our Kuwait cardholders increasingly expect and deserve.”
He added: “Boubyan is the first bank in Central and Eastern Europe, Middle East and Africa to implement Visa Card Enrollment Hub (VCEH). This means that Boubyan is giving its customers the opportunity to have access to superb products and services that makes them on an equal footing with the customers of international banks in advanced economies.”
Al-Tuwaijri pointed out: “VCEH service allows consumers to enroll directly to their favorite subscriptions, and retailers from within their banking App or portal without the need to enter their card details.”
