Afterpay has launched a new virtual card to simplify in-store payments in Australia.
Customers can now make a purchase in stores by tapping the card icon in the Afterpay app, which activates the Afterpay card in the digital wallet app, which can be used to make purchases with Apple Pay or Google Pay. Customers can pay by simply tapping on the payment terminal at checkout. Customers can pay for their in-store purchases in four installment payments, without the need to take out a traditional loan or pay upfront fees or interest.1
Co-CEO and Co-Founder of Afterpay, Nick Molnar commented:
“Over the past five years we have built a strong in-store offering, with tens of thousands of merchants currently offering Afterpay in-store in Australia.
“The new Afterpay virtual card, which will sit in a customers digital wallet, is an evolution of our offering, making it even easier for millions of our Australian customers to split their in-store payments in four instalments without incurring interest – ever.
“There is enormous opportunity to reach a new customer, who out of habit or preference, opts to shop in-store, to easily and seamlessly utilise Afterpay at the point of checkout.
“Merchants will also benefit as a result of the Afterpay Card as it will remove integration effort and costs for their business to support Afterpay in-store, which in turn provides more merchants for customers to shop at, in more verticals, with more merchants on offer.
“We are committed to continually innovating our product and find new ways to be more accessible to our customers and add increased value to our merchant partners.”
