Trustly, the payments platform for digital account-to-account transactions, has launched Trustly Express in Finland, Netherlands, Sweden and the UK.
Trustly Express reduces the number of steps at checkout for returning users for an even better, and faster, experience.
Trustly continues to take steps towards its vision to power the shift to a cardless society by making account-to-account (“A2A”) payments a new global standard, and the launch of Trustly Express further strengthens this move. Trustly Express enables merchants to significantly improve the payment experience for their end users, driving increased conversion and customer loyalty.
Built on top of the bank’s PSD2 APIs, Trustly Express reduces the number of steps at checkout for returning users. Instead of a regular experience, typically with a five step flow including two so called Strong Customer Authentications* (SCA:s) where the consumer identifies itself, Trustly Express brings the flow down to a single payment confirmation page and only one SCA. This allows returning consumers to complete their debit payment twice as fast with the SCA step typically being biometric based (FaceID or a Fingerprint becoming a standard offering amongst banks in Europe).
Johan Tjärnberg, Group CEO of Trustly, comments: “Launching Trustly Express is another key step forward in our offensive plan to deliver superior value to our merchants with the key aim to enable them to further accelerate their growth. Being one of the first movers since A2A’s inception we are committed to continue being a game changer in our industry.”
