Tinkoff Bank has launched a tool that allows users to direct their cashback to charities.
The aim of the project is to help get more people donating to worthy causes in Russia. The scheme allows Tinkoff customers to transfer any cashback they receive directly to some of Russia’s biggest charities.
Tinkoff customers can start transferring donations to their chosen charity and using their cash back to help people in need. The cashback will be automatically transferred to a charity of their choice on a monthly basis and customers will get a notification for every transaction. There is also an option to change the charity to which you donate every month.
Chairman of Tinkoff Bank’s Management Board Oliver Hughes commented: “Cashback to Give Back is the latest in a number of steps we have taken to help further the work of charities. The first step saw us give our clients the opportunity to make donations directly via our SuperApp. As a result, the number of contributions Tinkoff customers made to charity doubled over the course of one year. This new function now lets people automate their donations. With just one click, you send cash back to your chosen charity, and from then on, all donations will be made automatically every month. In just one month, the amount donated by one client can total several thousand roubles. Experience has shown that small but regular donations make all the difference. They add up, improving the lives of those in need. Together with our partner charities, we hope that Cashback to Give Back will help foster a culture of charitable giving in Russia. Our goal is to make giving to charity something routine for each and every one of us. We want to lift any barriers and make helping others much easier for everyone.”
Customers can also use the cashback program Tinkoff Target to get special offers. The program lets retailers keep track of consumer behavior and make special cashback offers to those customers, who are interested in particular products and services and have spent money on them before. With Tinkoff Target special offers, they can get up to RUB 6 000 back every month. Using both of these schemes, Tinkoff customers can get as much as RUB 9 000 back every month.
