TikTok has announced a new brand called TikTok For Business, which will help businesses with marketing solutions for business. The goal of the business is to give marketers the tools to connect with the broader communities around them.
The site includes access to TikTok ad formats, including its marque product, TopView, an add that appears when you first launch the TikTok app. Other products under this TikTok For Business umbrella include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.
Two new features has been added, The new AR effect, “Brand Scan” and a new e-learning center that will help marketers learn about TikTok and its ad offerings.
Tik Tok has not publically announced about the pricing of its product, pricing will be based on what will a brand want for its campaigning. In contrast to facebook
TikTok’s ad rates on a CPM basis have been cheap.
