A woman adorning many hats but most recently creating waves in the ocean of Pakistani music, Natasha Noorani has been introduced as EQUAL Pakistan’s Ambassador for the month of November. Like all ambassadors before her, Natasha was featured on a digital billboard at Times Square, NYC with her track ‘Laiyan’ also being featured on Spotify […]

Spotify hosted its first Masterclass in Pakistan, exclusive to artists and labels, with the aim to educate them about Spotify For Artists. The signature educational session shed light on avenues for artist development offered through Spotify where musicians have access to the data, tools, and knowledge that they require to facilitate their journey of raising […]

After launching EQUAL in Pakistan earlier this year, a global music program committed to raising the volume on women artists, Spotify debuts Spotify Talks, a digital series covering hard-hitting conversations, with the first episode dedicated to celebrating being a woman artist in Pakistan and the impact of EQUAL to date. Featuring singer, songwriter, philanthropist, and […]

Spotify announced Zoha Zuberi as June’s EQUAL Pakistan Ambassador. The program is part of Spotify’s commitment to showcase women creators revolutionizing Pakistan’s music industry and to celebrate the women leading innovations and exciting developments in the Pakistani music scene. Zoha became the fourth Ambassador after Arooj Aftab, Mehak Ali, and Hadiqa Kiani, representing young and […]

From ride-hailing services to grocery delivery, and financial services such as buy-now-pay-later to microfinancing, super-apps development in the Pakistan, Middle East, and Africa is emerging fast as the region proves to be a potentially fertile ground for its growth. In a study commissioned by Mastercard and carried out by Economist Impact titled ‘From online bazaar […]