Ooredoo Group, a leading international communications company operating across the Middle East, North Africa and Southeast Asia, launched its new brand positioning and tagline – ‘Upgrade Your World’. In a fast-moving industry that thrives on innovation, Ooredoo’s new brand positioning reflects a future-proof, employee- and customer-centric narrative that forms the core of its corporate transformation […]

Advancing its ambition to further innovation and empower the agriculture sector, Telenor Pakistan, in collaboration with Tabadlab and the GSMA, has unveiled a report, ‘AgriTech: Crafting Pakistan’s Journey to Impact’. The report identifies existing challenges to the sector and evaluates the impact that AgriTech will have on accelerating growth. The authors find that adopting modern […]

Jazz, Pakistan’s number one 4G operator and the largest internet and mobile broadband provider,  has signed an agreement to connect all of its Mobile towers directly to fiber in Lahore. Fiber infrastructure and services provider, Nayatel, has partnered to lead this Fiber to the Site (FTTS) project, which is expected to complete by December 2022. FTTS is […]

The MEA Smart Cities market is set to double by this year. The UAE is one of the frontrunners in the race as it speeds towards achieving its Smart City status by fulfilling the goals highlighted in the Dubai 2040 Plan and the Abu Dhabi Economic Vision 2030. Shipsy, a leading global smart logistics management […]

TCL, Pakistan’s No.1 TV brand ushered in a new era of smart connectivity with the launch of its IoT (Internet Of Things) system. This technologically advanced system aims to make life easier by bringing smart technology to your doorsteps. TCL IOT is launched through an ad featuring Peshawar Zalmi Head Coach Daren Sammy. Consumers can […]

The next two years are critical for the Middle-East region with big-ticket events like Expo 2020-21 and FIFA World Cup 2022. The expected influx of tourists and visitors means it will be an explosive year for the digital signage industry. According to industry experts at Pixcom Group of Companies, digital signage will be one of […]

Shabahat Ali Shah, Chief Executive Officer at National Information Technology Board shares the development strategies in public departments and explains the significance of technology in making the system more efficient and the crucial role it played in tackling this recent pandemic of COVID-19. CEO of NITB, Shabahat Ali Shah says, “Our main focus was a […]

The National Incubation Center follows a rigorous process for cohort induction. Each startup is evaluated by relevant domain and industry experts during a 3-day interview process. Out of the 1500 applications received, 52 startups were shortlisted for interviews, and a final of 24 have been selected to join the cohort. The NIC is currently following a hybrid […]

With the new Action Series, Orient is pushing the world of LED TVs into the modern era of smartness and tech-savviness. Not just picture quality and resolution, the new Action LED TV reaches for the ultimate entertainment and gaming experience Not just one or two, Action LED is bringing innovation on five fronts! Bigger than […]