Bank Alfalah, one of the country’s leading financial institutions, has expanded its integrated payments gateway to facilitate merchants who don’t have a website or application, with the introduction of a signature Pay by Link feature. The service allows retailers who conduct their business through social media channels like Facebook and Instagram to collect secure and […]

Facebook has released an official update about the largest worldwide campaign they have been running to promote authoritative information about COVID-19 vaccines. Under this campaign, they are: Helping people find where and when they can get vaccinated. Giving $120 million in ad credits to help health ministries, NGOs, and UN agencies reach billions of people […]

OPPO is here again with yet another electrifying challenge for its audience to keep the element of fun alive in the lives of the young generation. OPPO’s 5-minute challenge is to encourage millennials and generation Z to visually portray fun activities that can be done in 5 minutes. The campaign aims to highlight the convenience […]

Leading business networkers come together to launch the world’s most powerful influencer marketplace The new platform registers its 100th hyper-networked influencer across 11 countries The combined first level reach of over 30 million and network reach of over 150 million  and growing daily The influencer marketing industry to grow to $15 billion by 2022 (Business […]

Facebook introduces a new messaging feature that ties-up Instagram and Messenger in Pakistan. Users will have an upgrade to Messenger and experience new messaging features, including cross-app communication between two people at a time. People already using Messenger, as well as new joiners will automatically get the new messaging experience.  This upgrade was rolled out […]

The State Bank of Pakistan (SBP) has allowed banks to release a maximum amount of $200,000 per year as payment for digital services provided by foreign companies. In order to ease of doing business in the country, the central bank on Thursday issued a new mechanism for payments to globally recognized digital service provider companies […]

Facebook Inc is launching Shops, a service that will allow businesses to display and sell products on the world’s largest social network platforms, Chief Executive Mark Zuckerberg. The move to build up e-commerce offerings follows Facebook’s launch last year of limited shopping options on photo-sharing app Instagram and messaging app WhatsApp. Facebook Shops will tie […]

Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app, Facebook said in a blog post on Friday. The cost, which Facebook and Giphy declined to disclose, was placed at around US$400 million by news website Axios. The announcement […]