Organized by the Pakistan Advertisers Society (PAS), the second Effie Awards Pakistan was held on July 24, 2020, however, this time it was all VIRTUAL, produced and broadcasted by SAMAA TV, presented by Shan Foods, insured by Jubilee Life, with Coca-Cola being the official beverage partner and Lipton sponsoring the lounge. The event went live […]

A delegation from Facebook held a virtual meeting with the Pakistan Telecommunication Authority (PTA) to discuss the Citizens Protection (Against Online Harm) Rules 2020, and to propose recommendations as part of an ongoing consultation process. In the meeting, Facebook representatives highlighted that the rules should: strive for greater transparency on content restricted in Pakistan ‘preserve […]

TikTok has announced  a new brand called TikTok For Business, which will  help businesses with marketing solutions for business. The goal of the business is to give marketers the tools to connect with the broader communities around them.  The site includes access to TikTok ad formats, including its marque product, TopView, an add that appears […]

Facebook announced the winners of the Ethics in AI Research Initiative for the Asia Pacific, an initiative to help support thoughtful and groundbreaking academic research in the field of artificial intelligence (AI) ethics.  Among the winners from nine different countries is Junaid Qadir, Professor at the Information Technology University (ITU) of Punjab, along with co-investigator […]

Mastercard announced the extension of its partnership with Facebook to offer a new and innovative way for Brazilians to send and receive money from friends and family on the WhatsApp application. Mastercard cardholders banking with Nubank and Sicredi are among the first in Brazil to experience payments on WhatsApp. Additional banking partners are expected to […]

Facebook has appointed Dial Zero Private Limited as the Authorized Sales Partner for Facebook in Pakistan. This appointment means that Dial Zero can now provide support and market expertise to local businesses and agencies, especially now, as businesses are having a difficult time due to the coronavirus pandemic. Jordi Fornies, Director of Emerging Markets for […]

“Healthcare has come out of hospitals and it is not going back inside anytime soon”, expressed Khaqan Sikander, CEO at doctHERs, while sharing his insights on the impact of COVID-19 on the HealthTech and Telemedicine industries in Pakistan, with our editor in Chief during an exclusive Q&A session. 1. What are the challenges and opportunities […]

Facebook Inc is launching Shops, a service that will allow businesses to display and sell products on the world’s largest social network platforms, Chief Executive Mark Zuckerberg. The move to build up e-commerce offerings follows Facebook’s launch last year of limited shopping options on photo-sharing app Instagram and messaging app WhatsApp. Facebook Shops will tie […]

Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app, Facebook said in a blog post on Friday. The cost, which Facebook and Giphy declined to disclose, was placed at around US$400 million by news website Axios. The announcement […]