Eighteen, the luxury real estate project, signs Mahira Khan as their brand ambassador; the actress is set to appear in Eighteen’s new TVC campaign. Mahira Khan has previously worked with the brand as well and was a part of the first-ever TVC of Eighteen, a star-studded affair where Mahira Khan was featured alongside other top […]

The company’s physical offices will remain open and are being redesigned into spaces that facilitate collaboration and team building while also providing flexible workspaces for individual colleagues. Careem anticipates that permanent remote working will increase productivity, reduce costs, and lead to an even stronger value proposition for talent. In the recent work-from-home arrangements, colleagues reported […]

Al Baraka Pakistan has paired with Pakistan’s prominent fintech, Avanza Premier Payment Services (APPS), to allow its customers to pay online via their bank accounts through APPS’ indigenous payment gateway, PayFast. Approved for pilot operations by the State Bank of Pakistan (SBP), PayFast empowers multi-instrument acceptance of Scheme Cards, Mobile Wallets, and Bank Account Numbers. […]

Pakistan Telecommunication Company Limited (PTCL), in collaboration with Huawei, deploys first 10-Gigabit-capable Symmetric Passive Optical Access Network (XGS-PON) in Pakistan, becoming the first operator in South Asia and the Middle East to introduce Quick Optical Distribution Network (QuickODN) in their network. PTCL, in collaboration with Huawei, has successfully conducted the pilot project of XGS-PON Technology […]

The Nort and the first ever 6 Month Fast-Track Incubation Program to induct a new batch of innovative startups, looking to build capacity and scale-up.  Open for all Pakistani nationals, this hybrid program will take select startups through an accelerated journey towards achieving growth. Startups can also become part of the Jazz xlr8 program – […]

OLX, Pakistan’s number one marketplace, has introduced an advertising tool to help small and medium businesses in Pakistan to proficiently plan and execute their online marketing campaigns. This new tool named as ‘Self-Serve’, will allow small and medium businesses to promote their products and services to almost 950,000 daily active users visiting the OLX platform, […]

Jubilee Life Insurance’s unique digital identity has impressed branding experts from across the country as the brand won the Best Social Media Campaign (Facebook) for Cricket at the Pakistan Digital Awards 2020, held recently at the Arts Council in Karachi. This big win for Jubilee Life, also Pakistan’s largest private insurance provider, comes as a […]

1LINK (Pvt.) Limited and Decagon Pakistan (Pvt.) Limited (Golootlo) have entered a strategic partnership for the PayPak Loyalty Program allowing all new and existing PayPak customers of participating banks/issuers to avail year-round exclusive Golootlo deals and discounts at over 15,500 merchants in 130 cities nationwide. The launch of this program highlights the commitment of Pakistan’s […]

In recognition of its outstanding performance and leadership in Pakistan, Bank Alfalah Islamic received the ‘Most Innovative Islamic Banking Window 2020’ and ‘Best Islamic Savings Product 2020’ awards at the prestigious Global Islamic Finance Awards (GIFA). The awards ceremony was held on September 14 at Marriot Hotel, Islamabad. President of Pakistan, Dr. Arif Alvi graced […]

Female fitness studio chain AimFit has raised a seed round of $1 million to become the first VC-backed fitness start-up out of Pakistan. Indus Valley Capital, a Pakistan-focused fund started by LinkedIn’s former VP Growth Aatif Awan, led the round. Angel investors include a unicorn founder and the founding team of Atoms amongst other high […]