As recovery of the travel industry picks up steam, payments technology company Mastercard and travel website Musafir have partnered to take travel bookings originating in the Middle East and North Africa, to new heights. The exclusive partnership will digitize end-to-end payment flows and launch new innovative payment products with attractive travel benefits to both consumers […]

The Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance, has featured the Suleman Dawood School of Business (SDSB) in its Innovations That Inspire member spotlight programmed. SDSB is one of 24 business schools worldwide to receive this honorable recognition this year for its Women’s Scholarship Initiative. The SDSB Women’s Scholarship is the […]

Free Fire announces the appointment of Pakistani Cricket Icon and Captain Babar Azam alongside All Rounder Shadab Khan as their Brand Ambassadors for the calendar year. Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the Esports revolution in Pakistan. Previously, Garena […]

The position holders of the 17th P@SHA ICT Awards, held on October 23rd, 2021 in Karachi, are now all set to compete in the International Asia Pacific ICT Alliance (APICTA) Awards on December 10th & 11th, 2021. Now in their 20th year, APICTA Awards are known as a stepping stone for member economies to get exposure and […]

Pakistan’s No.1 choice brand against Dengue, Mortein, joined hands with Carrefour Pakistan, owned and operated by Majid Al Futtaim in Pakistan, to drive a nationwide awareness campaign against Dengue. The partnership will cover all Carrefour flagship stores across Karachi, Lahore, Islamabad, and Faisalabad. This was announced during a press briefing held at Carrefour store located […]

Jazz, Pakistan’s number one 4G operator, and the largest internet and broadband service provider has joined hands with NayaPay, an emerging EMI. With this collaboration, customers can now instantly purchase a host of Jazz services through the NayaPay platform, including topping-up their mobile balance, subscribing to prepaid bundles, and recharging their Jazz broadband devices. As […]

Smart Dubai’s network of advanced digital services and programs played a critical role in facilitating government operations, allowing entities to provide uninterrupted e-services during the COVID-19 pandemic in the emirate.  The various e-services on offer helped employees perform their day-to-day tasks with no interruptions when remote work was made mandatory. Statistics by Smart Dubai’s Messaging […]

Pakistan’s digital transformation frontrunner, Zong 4G, has joined hands with the bus ticket booking startup eSawari to facilitate mutual customers. Through the partnership, Zong 4G’s customers can activate bundles and recharge their accounts through the eSawari app and website. The partnership is in continuation of Zong 4G’s relentless efforts to bring ease to the lives […]

If you are a tech freak like us, we have got some excellent news for you! Rumor has it that Infinix is collaborating with Sony for their latest flagship; the Infinix Zero 8 – and is this has to be one of the greatest collaborations this year. Infinix has been winning the game with its state-of-the-art […]

Bank Alfalah and Techlets Pvt. Ltd. have jointly agreed to deliver an innovative and fully integrated financial solution on Walee, a mobile app and web platform (www.waleepk.com) serving Pakistan’s largest influencer marketing platform with more than 50,000 users across more than 250 cities.   “Walee, Pakistan’s everyday trade app”, operated by Techlets Pvt. Ltd, was launched […]