In the ever-evolving landscape of digital connectivity, Pakistan finds itself at a crossroads. With Nayatel, a telecom leader, joining hands with Secureism, a trusted cybersecurity solution provider, the promise of enhanced digital security is now within reach. Nayatel made the decision to step into the cybersecurity world after some of its business customers suffered from […]

Sharmeen Obaid-Chinoy, in collaboration with Google Arts & Culture, and the British Council, proudly launched ‘Pakistan’s Museum of Food’, a digital hub featuring the rich and diverse culinary landscape of Pakistan. ‘Pakistan’s Museum of Food’ is the largest and most comprehensive exploration of Pakistani cuisine online, featuring over 9000 Images, over  90 videos, and over […]

In a significant development aimed at investing in and developing human capital, the Ministry of Human Resources and Social Development has partnered with Bupa Arabia for Cooperative Insurance as the exclusive provider of health insurance services for the newly launched “DOAM” job loyalty program, targeting over 1.2 million male and female public sector employees across […]

Building on its strong momentum in generative AI and breadth of customer experience (CX) capabilities, Capgemini introduced a Generative AI for CX Foundry for clients using Salesforce. The Foundry is the latest addition to Capgemini’s broad portfolio of services that leverage the transformative force of generative AI to fuel innovation and accelerate business value and growth. The […]

Mastercard and Fintech Saudi have signed a memorandum of understanding during Seamless Saudi Arabia 2023 to advance the growth and development of the Saudi Arabia fintech industry. The announcement marks another step towards powering an inclusive digital economy and advancing entrepreneurship in Saudi Arabia. In line with Saudi Arabia’s Vision 2030 objectives and ongoing efforts […]

For strengthening of climate resilience initiative, the Provincial Disaster Management Authorities (PDMAs) of Sindh and Balochistan are proud to announce their collaborative initiative with the International Rescue Committee to promote resilience in the aftermath of floods. This groundbreaking endeavor is set to drive climate action and preparedness to new heights, reinforcing collective commitment to building […]

Mashreq NEO announced its collaboration with Kotak Mahindra Bank to enable seamless digital account opening for its Non-Resident Indian (NRI) customers in the UAE. This collaboration enables Mashreq NEO’s UAE-based NRI customers to digitally open an NRE account with Kotak Mahindra Bank in India, through a seamless process that can be completed within minutes. In […]

foodpanda and easypaisa have joined hands to introduce seamless payment options for customers. Users will now be able to pay for their orders directly through their easypaisa wallet. This partnership empowers millions of easypaisa customers to conveniently order meals from the foodpanda app and make payments directly from their mobile wallets. The integration of this […]

vivo, a leading global smartphone brand, announces its collaboration with AlfaMall, the e-commerce platform of Bank Alfalah. It offers pay-through cash and installment options for all bank credit cards — making products accessible to consumers easily. Recognized for its youth-centric devices, vivo is extending its market presence to ensure product availability across Pakistan and improve […]

Golootlo and AirSial, have proudly entered into a strategic partnership that promises substantial benefits for Pakistani travelers. As per the newly signed agreement, Golootlo users, whether on the mobile app or using debit cards, will enjoy a 10% discount on all domestic AirSial flights. The collaboration signifies the union of two pioneering entities in their […]