Square announced a new integration with Google Merchant Center that makes it easier for Square sellers to reach new customers through direct product listings on Google.
Square for Retail merchants can now have products from their businesses populate right alongside items from other ecommerce stores of all sizes, helping smaller sellers to increase reach and revenue by uncovering new customers buying online.
The integration with Google Merchant Center allows Square for Retail sellers to quickly and easily add their item catalog to Google’s surfaces including Search, the Shopping tab, Images, Maps and YouTube. Buyers can then click on the listings and buy the item directly from the seller’s online store.
Christo de Klerk, manager of The Red Balloon Company, said:
“It’s tough to find new customers, especially during a pandemic a party supply and gift store based in Seattle. “Leveraging Google Product Listings on Square for Retail afforded us the opportunity to reach more new customers in our area, quickly, and efficiently.”
Alyssa Henry, Executive Vice President, Square, said:
“Our goal is to help sellers reach new customer, Online sales have been a significant revenue driver for sellers of all types and sizes over the past year. We’re looking forward to partnering with Google to unlock even more opportunities for retailers as they look toward the future and begin to rebuild.”
Bill Ready, President of Commerce, Payments & NBU at Google, said:
“Google has a natural synergy with platforms like Square as we both work toward supporting a more open commerce ecosystem and empowering retailers of all sizes. Our new integration will help Square for Retail merchants to become discoverable to more people across Google for free, and ultimately give consumers more choice in their shopping journeys. “
