The country’s leading online battle royale platform, PUBG MOBILE, celebrated the blessed month of Ramadan with fans from across Pakistan. PUBGM undertook a number of good deeds, like food distribution drives across six cities to truly embody the spirit of sharing, and invited influencers to Iftar with fans. As a part of the campaign, the battle royale platform organized a consumer engagement experience with marketing activation vehicles, and invited fans to celebrate together.
The PUBG MOBILE Ramadan campaign was elevated to even greater heights with the participation of social media influencer, Junaid Akram in the Iftar distribution activity in Karachi. Other top gaming influencers joined the Ramadan activities in the other cities. PUBG MOBILE also released Digital Video Commercials as a part of its Ramadan campaign that spread the message of togetherness and reminds viewers of the true meaning of the blessed month – being there for each other – with the slogan, “Squad up for Treasure”. It is a reminder that service to others is a reward in itself. PUBG MOBILE also released a short web series that tells the inspiring story of four friends who use the power of togetherness and teamwork to navigate life’s ups and downs.
