After a period of dedicated efforts and hard work, we are thrilled to announce the launch of our cutting-edge embedded payments infrastructure. Our solution has been designed to meet the unique needs of digital businesses in Pakistan, providing a smooth and secure option for digital transactions.
This is a significant milestone in our ongoing mission to enable financial wellness for the underserved in Pakistan and across emerging markets, leveraging the powerful model of embedded finance. We are excited to reveal our new payment infrastructure and introduce you to its capabilities and benefits.
Digitalization trends amidst payments challenges in Pakistan
In the face of challenging macroeconomic indicators, the Pakistani economy remains steadfast in its journey toward widespread digitalization across various sectors, including retail, logistics, agriculture, mobility, and others. This transformation is supported by a shift in consumer needs over the last decade, as they embrace digital products and financial services at a much faster pace than ever before.
Nonetheless, the fragmented payment systems continue to pose significant challenges for digital businesses in Pakistan. These systems hinder their growth and cause issues with delayed revenue collections and costly operational inefficiencies.
Level up your digital businesses through embedded payments
As a Banking-as-a-Service platform, we are dedicated to resolving these challenges at the infrastructure level. In tackling the issue of fragmented and inefficient payments systems, and limited access to digital financial services for underserved people and businesses, we embarked on a mission to establish a robust payment infrastructure.
Neem’s embedded payments infrastructure is built to enable growth and expansion for digital businesses across diverse industries. With our plug-and-play payments solution, we help digital platforms expand their business, deepen customer relationships, reduce operational costs, and boost revenues by offering and monetizing financial services.
The payments infrastructure also enables digital platforms to increase their user base altogether by seamlessly taking financial services to previously untapped consumer segments. Whether it’s facilitating digital purchases of agricultural supplies or ensuring prompt settlements for gig economy workers, we strive to enable these financial interactions effortlessly.
“Our goal is to address the existing financial wellness gap in Pakistan, and we are doing so by enabling digital businesses to leverage the power of embedded finance. Neem’s payments infrastructure helps businesses and platforms expand their presence into underserved communities, create new revenue streams around financial services, and lower their operational expenses. It’s all about banking with one platform,” says Nadeem Shaikh, co-founder of Neem.
To make these financial services seamless, we manage all the complexities behind the scenes — from compliance and partnerships to technical integrations and reconciliation — allowing digital businesses and brands to focus on what truly matters: their customers.
By doing so, we seek to create a win-win scenario for both financially underserved communities and digital businesses in Pakistan.
All of the banking, with one platform
Digital businesses can seamlessly integrate a comprehensive banking-as-a-service solution into their platform. We provide accounts, cards, collection, and disbursement, and more embedded features to empower their customers.
Here are the core features of our payment infrastructure:
Accounts
Digital businesses can seamlessly create or link bank accounts for their customers with Neem’s APIs. This will enhance their core offering with tailored features such as transfers, bill payments, cards, ATMs, and more. Businesses can choose from a variety of bank account options tailored to meet the unique needs of their users.
Payment gateway
Our gateway API offers a smooth payment solution for digital platforms to receive payments from their customers. With full integration into their platform, our gateway ensures a secure and efficient payment experience for their customers.
Cards
With our card issuing API, businesses can offer physical, virtual, and co-branded debit cards to customers directly from their platform. They can empower customers with planet-friendly cards, easy funds access, financial control, and engaging rewards programs.
Business payments
Our business payments solution consolidates billing, invoicing, collections, and disbursements for merchants. By centralizing these processes, businesses can automate their receivables, streamline collection and reconciliation, and drive growth.
Bridging the financial wellness gap
The launch of our payments infrastructure is a major milestone and forms the core of our embedded financial wellness pyramid. We are proud to partner with global and local industry leaders such as Mastercard, AWS, Idemia, Unikrew, PayFast, JS Bank, and more, in bringing this solution to the market in Pakistan. Neem’s vision is to bring its embedded payments infrastructure to digital businesses and brands across a wide range of sectors and industries in Pakistan, as they can all leverage this solution for their further growth. Starting with industries such as agriculture, MSME, e-commerce sector and extending its reach towards gaming, utilities, and more.
