Mastercard partners with Circle K, Delaware North, Dunkin’ and White Castle to redifine the consumer shopping journey.
Mastercard’s Shop Anywhere and AI Powered Drive Through solutions deliver low touch, high engagement experiences for retailers and the end consumer. The platform improves the speed of the shopper journey by eliminating existing points of friction through robust inventory and participating shopper analytics – offering consumers no wait, no checkout lines, and secure payments.It also give shoppers access to stores outside of normal opening hours if selected by the retailer, in addition to unique and exclusive merchandise.
Shop Anywhere can be deployed across a range of physical spaces, such as shopping malls, airports, grocery stores and apparel outlets. Mastercard is rolling out live pilots of the Shop Anywhere platform with several retail partners and beginning in October 2020.
“As retailers and consumers navigate through one of the most disruptive periods in modern history, it’s clear that traditional business operations will need to evolve quickly,” said Stephane Wyper, Senior Vice President, Retail Innovation, Mastercard. “We’re committed to supporting our retail partners as they look to meet the unforeseen challenges posed by this new normal and provide their customers with a more digitally enabled, touchless, and secure retail experience.”
“We are thrilled to partner with Mastercard to help retailers deliver a new world of convenience,” said Brandon Maseda, Chief Executive Officer, Accel Robotics. “Through the Shop Anywhere platform, we are helping shorten the distance between shoppers and satisfaction.”
Mastercard is deploying these new solutions with leading retailers and sport, entertainment and hospitality partners including Circle K, Delaware North, Dunkin’ and White Castle at a time where consumers are increasingly looking for touch-free ways to transact and interact in the physical setting. According to Mastercard’s Recovery Insights: Shift to Digital report, in-person shopping remains a draw, though consumers are seeking offerings that bridge the physical and digital to streamline the overall experience.
“With the health and safety of our guests and employees being our top priority in the pandemic and as part of our ongoing commitment to innovation, Delaware North has turned to a well-recognized industry leader in Mastercard to help us deliver a frictionless, safe and secure experience for our guests,” said Jeff Wilkinson, Chief Information Officer, Delaware North. “With a great partner like Mastercard, we’re excited to activate this new contactless capability this fall at select Delaware North Sportservice locations.”
“At White Castle, as a nearly 100-year-old family business guided by having a heart for hospitality, bringing technological empowerment to the drive thru is the next chapter in innovation for our industry,” said Susan Carroll-Boser, Vice President, Technology at White Castle. “We’re honored to partner with Mastercard on this important initiative, and eager for our customers to enjoy the benefits it will provide.”
