Mastercard is partnering with Pick n Pay’s Feed the Nation and FoodForward SA to launch a “Click to Feed” initiative that enables its cardholders to donate meals to those who need it the most.
Every time a customer pays for their Pick n Pay online shop using their Mastercard, 30 meals will be donated to vulnerable communities on behalf of the customer.
This opportunity is valid till 31 December 2020. Mastercard will donate a maximum of two million meals over the campaign period.
The donated meals will be distributed by FoodForward SA to more than 1,000 beneficiary organisations across South Africa.
To donate 30 meals for free to FoodForward SA, all Pick n Pay online shoppers need to do is enter their relevant Mastercard card details when paying for their online shop, confirm the transaction with a One Time Password from their bank, and the payment – and donation – is made automatically.
Suzanne Morel, country manager at Mastercard, South Africa, commented,
“With the support of our cardholders, we managed to donate over 1.5 million meals in 2018 to help fight hunger and reduce poverty in South Africa. This year, we aim to have greater impact and donate two million meals to support South Africa’s recovery from the devasting economic and health impacts of the Covid-19 pandemic.”
“This is a Priceless Cause we know many people hold close to their hearts, and together, we can do more to be a force for good and make a real difference in people’s lives.”
Suzanne Ackerman-Berman, transformation director at Pick n Pay, said,
“Feed the Nation has helped provided millions of meals since lockdown started and this was made possible through the support of customers, organisations and beneficiaries. The need to form partnerships to feed our nation is now greater than at the start of lockdown, and we are honoured to partner with Mastercard on this great initiative. Through this initiative, customers will be able to make a difference by simply using their Mastercard to pay for their online shop, and by doing so, will contribute to making a difference in the many communities that are in need.”
Andy Du Plessis, Managing Director at FoodForward SA, said,
“Thousands of community kitchens provide meals for those who cannot afford to buy food or for people who run out of money two weeks into the month. Partnerships between Not for Profit Organisations and the corporate sector are crucial at this time of recovery so that we can respond appropriately in vulnerable communities. We appeal to all South Africans to support this initiative and help us provide much-needed food supplies to those who are most in need”
