Aimee Peters has appointed as Mashreq’s new Group Head of Marketing & Corporate Communications.
Aimee has diversified Marketing, Communications, and PR experience of over 20 years in the Middle East, South Africa, and the UK. She served as Head of Marketing – Global B2B Coverage & Capital Markets at HSBC, where she was responsible for the development and delivery of marketing strategies across various functions of the bank, including the wholesale, investment, and commercial banking divisions.
Ahmed Abdelaal, the Group CEO, Mashreq Bank, said: “Aimee will play an integral role in communicating Mashreq’s strategic vision, as we continue our digital transformation journey with a focus on customer-centricity. While we adjust to new ways of living and banking, Mashreq is geared to offering its customers the best and most innovative in banking solutions, underpinned by our digital-first approach. Aimee’s experience in the region and deep understanding of the banking sector makes her the ideal person to take on this leadership role and tell our story, and I am delighted to welcome her as we continue to strengthen our team to meet the ever-growing needs of our customers.”
Aimee Peters added: “Mashreq has created a name for itself as one of the most progressive and innovative banks in the Middle East. I am honored to be joining at such a strategically critical time, as the company accelerates its digital offering to help people and businesses both recover and thrive in a new, post-COVID-19 environment. Mashreq already has a dynamic legacy and a reputation for being a first-mover in the industry, and I look forward to working with the team to ensure marketing is a key driver of business priorities, delivering value for our stakeholders.”
In her role at Mashreq, Aimee will oversee brand and marketing activities across the Group focusing on all markets where Mashreq has its presence and will be responsible for developing and spearheading the bank’s brand strategy, with a focus on digital and mobile channels.
