Klarna, the leading global payments provider and shopping service, today announced that it has partnered with boundary-pushing fashion label TELFAR to offer US shoppers the ability to purchase the brands’ iconic unisex bags and other apparel and accessories in four equal, interest-free payments.
The partnership follows the subtle feature of Telfar’s small shopping bag in Klarna’s first-ever Big Game commercial on Sunday, February 7th. Following the Game, TELFAR announced that the iconic bubblegum pink bag featured in the spot would be restocked and available for purchase on shop.telfar.net with Klarna – and the bags sold out in minutes. Klarna will soon launch a Telfar giveaway via Instagram, in which four lucky winners will also receive pink Telfar shopping bags.
The partnership follows the subtle feature of Telfar’s small shopping bag in Klarna’s Big Game commercial on Sunday, 7 February 2021. Following the Game, TELFAR announced that the iconic bubblegum pink bag featured in the spot would be restocked and available for purchase on shop.telfar.net with Klarna. Besides, Klarna will soon launch a Telfar giveaway via Instagram, in which four lucky winners will also receive pink Telfar shopping bags.
Telfar Clemens, Founder and Designer, TELFAR, commented:
“We are all about accessibility, and partnering with Klarna helps make our designs even more accessible.”
David Sykes, Head of US at Klarna, commented:
“TELFAR is the epitome of inclusive, attainable luxury. Klarna’s pay-in-four option will further enhance TELFAR’s digital shopping experience, ensuring that even more shoppers have access to the brands’ highly sought-after bags and products with greater payment flexibility.”
Klarna is a global company of ‘buy now, pay later’ options. With 90 million customers and more than 200,000 retail partners worldwide, including more than 6,000 in the US, the Klarna ecommerce platform and app provide consumers with flexibility and control, while creating a smoother way to shop and pay.
TELFAR is the latest renowned name to join Klarna’s growing US retail network, which includes other luxury brands such as Mara Hoffman, Olivia Rubin, and Farfetch.
