Klarna has announced that it has signed an agreement to acquire PriceRunner.
PriceRunner will expand the Klarna app with new functions in the form of product reviews, product discovery and price comparisons in order to improve the shopping, payment and banking experience for consumers worldwide.
Klarna’s seamless shopping experience – from inspiration and product selection through flexible payment and shipment tracking to delivery and returns – is enhanced by PriceRunner’s daily price updates, reviews, professional tests and intelligent filter options to provide all Klarna customers with an even better shopping experience to offer. Klarna will integrate the functionality of PriceRunner into its global offering. In addition, retailers who use Klarna will benefit from improved insights into the purchasing behavior of their customers, increased website traffic and optimized marketing opportunities to further drive their growth.
David Fock, Chief Product Officer at Klarna: “Our goal at Klarna is to make the payment and banking experience as good as possible. We want to give consumers the opportunity to shop, from product discovery to payment, as it is for she is best personally. The takeover will further strengthen our banking and payment services offerings and promote our global competitiveness. It also underlines that Klarna will not be a marketplace, but a viable and competitive alternative for retail partners to Amazon, Google and Facebook The PriceRunner team, with their talent and passion, is a perfect match for us and we look forward to what we can achieve together. ”
Mikael Lindahl, Chief Executive Officer of PriceRunner: “Over the past five years we have rebuilt PriceRunner from the ground up to provide a world class shopping comparison service while helping our partners improve their business operations. We see in Klarna den ideal partner to accelerate our growth and achieve our long-term vision of together becoming the world’s most popular shopping comparison service. “
