Klarna, one of the fastest-growing consumer ecosystems in the world, which is leading the generational shift away from credit cards, has launched a new feature to allow UK consumers to view their full online order history, regardless of whether they are purchased using Klarna, in a single app. The move will help UK consumers save time and manage their online purchases more conveniently by automatically consolidating crucial purchase information in one place: the Klarna App.
Providing consumers with a single dashboard with their purchase history, product details including images and prices, order and delivery status, package location and pickup details, eliminates the need to sift through multiple emails or track parcel information across different delivery apps.
While most UK consumers (82%) prefer home delivery, there is a rapidly growing preference for alternatives. Two-in-five Gen Z’ers (+9 percentage points (p.p.) in a year) and a quarter of Millennials (+5 (p.p.) in a year) now choose to have their parcels shipped to a postal office, grocery store, click and collect or unmanned parcel boxes. Alternative delivery destinations are often cheaper and may reduce environmental impact, which a quarter of UK shoppers take into consideration when choosing their delivery method. However, staying on top of when and where parcels will be delivered can be cumbersome for online shoppers.
The new feature represents an important step in Klarna’s strategy to address the increasingly cluttered and confusing landscape of online shopping apps. Consumers can also shop at all online stores through the app, explore exclusive deals and personalised shopping collections, save items and unlock price drop notifications, manage payments and returns, and more. Further, with Klarna’s interest-free shopping feature consumers can Pay in 3 s at all online shops, regardless of whether they are directly partnered with Klarna or not.
To activate the service consumers connect their email accounts to their Klarna App. The app then identifies online purchase confirmation emails and imports key data such as product images and price, delivery tracking number, carrier, parcel tracking into the Klarna App. The feature is compatible today with Gmail and Outlook.
Order tracking information is shown in the ‘All Orders’ dashboard in the Klarna App and consumers can also follow the journey of the parcel on the real time tracking map and be able to retrieve pickup codes if collecting from a self-service or centralised location.
Alex Marsh, Head of Klarna UK said: “At Klarna we’re always trying to help customers save time and money, and give them more control over their personal finances regardless of whether they purchase with Klarna or not. So our customers have asked for a tool to help manage all online orders in one place removing the need to switch back and forth between platforms to keep track of everything. As more of us turn to alternative delivery methods which may be cheaper, or better for the environment, it can get tricky to stay on top of your deliveries. Our delivery tracking feature, already popular in Sweden and the US, makes managing deliveries quick, simple and seamless – everything that we stand for at Klarna.”
