KitKat has partnered with Facebook to launch Australia’s very first Facebook Live shopping experience.
The new feature enables viewers of the live broadcast to purchase specific products in real time by typing prescribed #keywords in the livestream comment box, automatically triggering a notification within Messenger to direct users to purchase online.
Nestlé Head of Marketing Confectionery, Joyce Tan, said:
“We’re always looking for new and exciting ways to connect people with the unique and premium experiences we offer at KitKat Chocolatory boutiques.”
“Being able to partner with Facebook for the first ever shoppable live stream in Australia is just one of many e-commerce solutions we’ve been working with the team at Facebook on which align with platform behaviour and build experiences that provide utility – in this instance, enhancing the KitKat Chocolatory online shopping experience between product discovery and purchase intent, from wherever you are.”
Live shopping, an APAC-led “Shoppertainment” trend, incorporates a Messenger comment entry solution from Facebook’s native platform.
The new feature enables viewers of the live broadcast to purchase specific products in real time by typing prescribed #keywords in the livestream comment box, automatically triggering a notification within Messenger to direct users to purchase online.
Facebook Industry Head CPG, Dan Sinfield, said:
“We’re excited to partner with the KitKat team on the first Facebook Live shopping event locally, to showcase the best of the KitKat Chocolatory experience to all Australians. In what has been a transformative year for many businesses in the way that they connect with their customers, we’re looking forward to collaborating with the KitKat team on this new innovation to give people the power to shop their favourite products instantly from a Facebook Live stream.”
“The fact that KitKat Chocolatory has multiple touchpoints with physical boutique locations in Melbourne and Sydney and a strong direct-to-consumer presence with kitkat.com.au, coupled with a breadth of exclusive, bespoke and new flavours, makes KitKat the ideal partner to bring the joy of Christmas gifting through mobile.”
