ING Belgium has partnered Minna Technologies to launch a digital subscription manager for nearly two million digital customers.
The tool will give users of the ING Smart Banking app a clear view of all their current and dormant subscriptions. It will allow the bank’s customers to utilize the service all while remaining on the ING application. The service allows customers to cancel existing subscriptions, as well as facilitating a switch to better alternatives.ING expects the subscription manager to be able to save more than 15 million euros for its customers by early 2024.
“We give people an overview of their current and dormant subscriptions based on their account information. But the tool goes well beyond that. This subscription manager will also make it very easy for users to manage, improve, or discontinue their subscriptions. All of this is done by the app itself, without the user having to contact the service provider themselves. Just another way in which we make life easier for our customers, so they don’t waste time on red tape.”
David Rasson Head of Innovation at ING in Belgium
David Rasson Head of Innovation at ING in Belgium
“Some subscriptions you don’t want to cancel like those for your internet or phone, but we know that customers also like to compare. By giving them that overview of all their current or dormant subscriptions, customers automatically get better proposals within our app when they ask for them. The overview is designed to help people regain control of their money and stay financially healthy. For example, in four years’ time, our customers will be able to save an estimated 15 million euros in total through this subscription manager.”David Rasson Head of Innovation at ING in Belgium
The partnership is a continuation of Minna Technologies’ participation in the ING Labs Brussels program 2019, the former FinTech Village, where the two companies successfully completed a proof of concept (POC) that demonstrated the value of subscription management in the Benelux region.
