Emirates NBD has used Lemnisk’s platform to elevate its customer-centric marketing strategy by delivering 1-to-1 personalized customer experiences via its website.
Emirates NBD used Lemnisk’s AI-powered CDP to create unified user profiles of both new-to-bank and existing-to-bank customers. This was done by mapping and stitching customer data across disparate sources.
Impressions delivered via Leminsk’s AI-driven platform delivered more than 4 times as many users responding to website interactions, and a 26% increase in engagement month-on-month. This has enabled the company to connect better with customers and significantly improve its user response rates and conversions.
Vikram Krishna, Executive Vice President – Head Group Marketing & Customer Experience, commented:
“By extracting insights from the unified view, we were able to craft unique personalized messages for each and every customer and deliver them via various digital channels in real-time. For our prospects, we utilized Lemnisk to capture their product intent data and power personalization,”
“This solution has also helped us quickly respond to the challenges posed by COVID-19. We had a massive jump in customers reaching out to our call centers. Further compounded by movement restrictions, which affected the mobility of our personnel, the CDP enabled us to provide our customers the exact solutions to their queries, based on their customer calling behavior in a completely digital way,” he added.
Subra Krishnan, CEO Lemnisk, commented:
“Customer Data Platforms have become the go-to solution for the CXO – whether for a modern marketing strategy or for digital transformation. With a cutting-edge product, tightly integrated industry-specific use cases, and agile customer delivery, Lemnisk has quickly become the preferred CDP for enterprises. We are proud to work with Emirates NBD, one of the largest banking groups in the region”
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