Ride-hailing firm Didi Chuxing, also known as “DiDi”, is launching Huaxiaozhu, a new economy ride-hailing service targeting new market segments, including younger users.
Developed internally by an independent unit, Huaxiaozhu leverages DiDi’s existing driver pool and operates by the same set of safety and compliance standards.
The service has been in pilot operation in select cities of Guizhou and Shandong.
During China’s post-COVID 19 recoveries, DiDi is the main contributor in China’s national recovery programs to drive consumer spending and create more jobs, including the recent initiative from the State Development and Reform Commission for developing sharing economy platforms and the State Council’s Digital Platforms project for employment.
