Delivery Hero launches operations in Japan under its brand foodpanda, further expanding its leadership position in Asia. The initial roll-out includes six cities with plans to keep expanding the footprint continuously. The offering will include both online food delivery and quick commerce, bringing groceries and household products to customers within record speed.
Delivery Hero SE (“Delivery Hero”), the world’s leading local delivery platform, is launching operations in Japan, further expanding its leadership position in Asia. Delivery Hero’s regional brand foodpanda will roll-out its service to six inaugural cities – Kobe, Yokohama, Nagoya, Sapporo, Fukuoka, and Hiroshima – with plans to keep expanding its footprint in Japan continuously. Beyond ordering food, foodpanda will also launch quick commerce locally, where customers will be able to get household products, including groceries, delivered to their doorstep within record speed.
Niklas Östberg, CEO and Co-Founder of Delivery Hero, said:
“By entering the Japanese market, we reinforce our commitment to strengthening our position in Asia. Following the successful launches in Cambodia, Laos, and Myanmar at the end of 2019, we are now excited to bring a delivery service that is focused on choice, speed, safety and convenience to Japan. The Japanese market offers a lot of potential for future growth, and we are looking forward to bringing amazing experiences to our new customers.”
Being the world’s third-largest economy, Japan holds huge potential for online delivery. A recent study from Statista predicts that the Japanese online food delivery segment will experience revenue growth of 23.6% in 2020, a spike from the 14.4% seen in 2019. Since this potential is still largely untapped, Delivery Hero is confident about its ability to gain a strong position in the market.
Eric Wei, CEO of foodpanda Japan, said:
”We are extremely excited to launch in Japan. This is a market we have long admired, and the expansion is an important step in making food and grocery delivery accessible to everyone in Asia, offering greater choice, speed and convenience to local consumers and business partners.”
