DBS and ComfortDelGro Taxi today announced that the two parties have entered into a strategic partnership to enhance payment services for their customers in Singapore.
The bank’s customers can book and pay for their ComfortDelGro taxi rides directly via an integrated in-app booking function on DBS PayLah!, an in-app payment in the ComfortDelGro Taxi Booking App. The customers are not required to download an additional app.
DBS’ Singapore head of consumer banking group Jeremy Soo said, “ComfortDelGro Taxi is our first transport merchant partner to be onboarded onto the DBS PayLah! the platform, joining others such as cinema exhibitor Golden Village and restaurant-reservation booking platform Chope”.
“This marks a significant milestone in our journey to inject dynamism into our mobile ecosystem platform, where we leverage technology and artificial intelligence to proactively piece together individual journeys for our customers. In doing so, we can provide personalized nudges and contextualized offers, which they will welcome as thoughtful reminders.”
“For example, when a customer has booked tickets for a movie at Golden Village in VivoCity, our intelligent banking capabilities will be able to provide a timely reminder to book a taxi through ComfortDelGro Taxi an hour before. There is still so much more we could do with technology to create a truly intuitive customer experience. To augment this, we remain firmly committed to ramping up our platform partnerships with lifestyle merchants in Singapore, so that our customers can enjoy a wider variety of goods and services through our DBS PayLah! ecosystem.”
Mr. Ang Wei Neng, CEO of ComfortDelGro Taxi, said: “Our partnership with DBS has come a long way and our collaborations have also grown over the years. We are glad to be the first transport operator to have the ComfortDelGro Taxi Booking App integrated into DBS PayLah! as we are always looking at ways to make taxi booking services more accessible to commuters. To help stop the spread of Covid-19, we also want to encourage commuters to switch to using in-app payments such as DBS PayLah! and to book a taxi through our apps so that contract tracing is easier.”
The two companies first partnered in 2017 to introduce QR code payment for taxi rides, which helped pave the way for consumers in Singapore to use QR code payments widely in everyday transactions.
DBS noted that it has recorded nearly 20% of QR code transactions were conducted within the transport segment before the COVID-19 pandemic.
