Daraz, Pakistan’s leading e-commerce platform, has announced the expansion of its “Proudly Pakistani” initiative through a strategic partnership with the Social Welfare Department of the Government of Punjab, under which Daraz has trained over 200 female entrepreneurs from Lahore and Faisalabad on digital marketing and online selling skills. This collaboration reflects Daraz’s commitment to supporting local communities and promoting homegrown products nationally.
The “Proudly Pakistani” initiative, launched by Daraz earlier this year, aims to promote locally-made products and empower Pakistani entrepreneurs and artisans. This expansion, in collaboration with the Social Welfare Department, Government of Punjab, takes this commitment to its second phase, with a focus on social impact and community development.
Through this partnership, Daraz will work closely with the Social Welfare Department to identify and support local female artisans and small businesses across Punjab. These individuals and businesses will be allowed to showcase and sell their products on the Daraz platform, thus gaining access to a wider customer base.
The partnership will also include initiatives to provide training and skill development opportunities to women in Punjab. These individuals can secure better livelihoods and contribute to the local economy by enhancing their skills. Furthermore, Daraz and the Social Welfare Department will jointly monitor and measure the socioeconomic impact of these initiatives, focusing on income generation, and community development in the region.
Speaking about this partnership, Ehsan Saya, Managing Director, Daraz Pakistan said, “We are excited to collaborate with the Social Welfare Department, Government of Punjab, to expand our ‘Proudly Pakistani’ initiative. This partnership aligns with Daraz’s mission to empower local businesses and communities while celebrating the rich cultural diversity of Pakistan. We believe that by working together, we can make a meaningful impact on the lives of many.”
The Government of Punjab also lauded this partnership, with Muddassir Riaz Malik, Director General Social Welfare & Bait-ul-Maal, Punjab stating, “We applaud Daraz’s commitment to empowering the women of Punjab through the ‘Proudly Pakistani’ initiative. Such collaborations are essential to promote entrepreneurship, uplift communities, and drive economic growth in the region. We look forward to witnessing the positive impact of this partnership on the lives of our female entrepreneurs.”
