Citibank has launched Citi Plus, a fully digital experience with deposit, investment, protection and shopping rewards all at the client’s fingertips, offering a groundbreaking banking experience for “digital natives” who prefer mobile banking.
Clients will be able to freely manage their banking needs without the limitation of branch operating hours, and enjoy key banking services flexibly and easily through the Citi Mobile.
Clients can not only clients enjoy the digital-first, one-stop, and seamlessly integrated service, but they can also obtain customized wealth management information and knowledge kits, to accumulate their wealth, earn with fun, and embrace the motto “Live a Little More”. It embodies the idea of “carpe diem” and fulfills the need for managing wealth in daily life.
Hong Kong is the first market to launch Citi Plus in the Asia-Pacific region, and this innovative digital experience will also be available in other Asian markets soon. Clients can register online now at Citibank (citibank.hk/citiplus6) to get the latest news and get a chance to be the first to experience its innovative digital platform. Citi Plus will be launched officially in the first quarter of next year to offer this brand-new experience to more customers
Lawrence Lam, Consumer Business Manager of Citibank Hong Kong said,
“Citibank has been committed to offering excellent services to best meet client needs. The launch of Citi Plus now is a testament to our customer-centric core principle. It is a fully digital experience incorporating novel concepts in wealth management and financial technology, targeting the life style, preferences and needs of the younger generation. Nowadays, young consumers have endless desires and expectations for digital living, and digital experience on wealth management is becoming part of their daily lives. Citi Plus not only simplifies their daily wealth management, but also offers them relevant information and guidance to support them on their path to achieve personal investment goals. Citi Plus demonstrates the digital mindset and capabilities of our team, and we expect through launching this new service, our new clients will be doubled in the next two years.”
“For overall banking services, Citi Plus also promotes inclusion in wealth management, allowing young clients to get comprehensive financial investment services more easily. Citi Plus offer suitable fund portfolios, giving them more investment options, accompanying them as they level up, accumulate wealth and achieve their financial goals. The pandemic has sped up digitalization, and consumers have experienced personally the boundless possibilities of digital living. All sectors will explore their roles regarding digital banking services, which will make mobile banking even more popular,’ added Mr Lam.
