Carrefour, owned and operated by Majid Al Futtaim in Pakistan is ensuring convenience for its customers through its specialized Sharia Law compliant slaughtering and prepared meat services on the occasion of Eid-ul-Adha. The booking for the hassle-free and hygiene-focused service at fixed prices is done in-store, while all the relevant information can be acquired telephonically. The service is currently being offered in Lahore, Karachi, Islamabad, and Faisalabad, and is open for booking until July 17, 2021.
In line with the National Command and Operation Centre’s (NCOC) guidelines ahead of Eid-ul-Adha, and the threat of an imminent new wave of Covid-19 cases, utilization of a sacrificial service is the best way to avoid getting exposed to unnecessary health and safety risks at cattle markets.
Befittingly called ‘Qurbani Sahulat’, the service offers customers the most convenient way to purchase meat this Eid-ul-Adha and ensures the order arrives in the freshest possible condition. This is achieved through a well-maintained cold chain, whereby Carrefour’s Hazard Analysis and Critical Control Points (HACCP) certified suppliers adopt an effective system to have the orders delivered from slaughterhouses to their destinations at specific pre-decided time slots, in the most efficient manner.
Jean Marc Dumont, Carrefour Pakistan Country Manager at Majid Al Futtaim Retail, commented: “The Qurbani Sahulat service rendered in accordance with the Islamic injunctions has given the customers a dependable solution to their religious obligations in the most hygienic and hassle-free way. Additionally, as a proud part of the communities we serve, we make sure that all the animal hides collected in the process are delivered to select non-profit organizations, to contribute to their efforts of sharing the hope and joy brought by Eid with the underprivileged members of the community.”
The Qurbani Sahulat service was introduced in 2019, and since then it has registered over 70% growth due to its efficient and hygienic service delivery. Through this service, Carrefour Pakistan helped sacrifice thousands of goats and cow shares for its valuable customers. This additionally translated into an equivalent increase in the number of donations of animal hides to Edhi Foundation, and Shaukat Khanum Memorial Cancer Hospital and Research Centre.
