BlueSnap has launched its Embedded Payments and Payfac-as-a-Service offering for software platforms looking to scale their customer base globally.
BlueSnap has been helping software platforms monetize their payments for several years with their Integrated Payments for Platforms. The new Embedded Payments and Payfac-as-a-Service suite expands and innovates on this to include three new products: BlueSnap Dash, BlueSnap Relay and BlueSnap Flex. These solutions are designed to help software platforms drive revenue growth, enhance the user experience, and increase product retention.
BlueSnap developed these products to give software companies the flexibility to choose which model of embedded payments suits their specific needs. BlueSnap is one of very few providers worldwide to support the global payment facilitation model.
According to BlueSnap research, over 2 in 5 tech leaders are now considering becoming payment facilitators. And the vast majority (88%) would opt to embed third-party technology into their platform instead of building a payment facilitation solution from the ground up.
BlueSnap’s Embedded Payments and Payfac-as-a-Service solutions enable companies to build and implement their own branded payment experiences globally, which can increase revenue for their business through payment monetization. Software platforms leveraging BlueSnap’s Embedded Payments and Payfac-as-a-Service solutions are able to build more meaningful revenue streams because of the ability to profit from payments revenue as well as increase customer retention. According to research from JPMorgan., software platforms can see a two to five time increase in revenue per customer using embedded payments.
Ralph Dangelmaier, CEO of BlueSnap, said: “The traditional development cycle for payments processing infrastructure and global licensing takes up to three years in-house. This extended time to market puts software companies at risk of falling behind competitors and losing traction with customers. BlueSnap is on a mission to help empower platforms to reach customers globally and profit from a key, but often overlooked, part of the customer journey – payments.
