Al Salam Bank-Bahrain has marked marked the beginning digitization with the launch of its new mobile banking app. The app offers customers a full suite of digital banking services including digital onboarding.
The new app is focused on giving customers a choice of innovative Shari’a-compliant banking solutions. It follows on from the launch of several new digital channels to serve customers, including the Virtual Branch and WhatsApp Banking.
Commenting on the launch, Rafik Nayed, Group CEO of Al Salam Bank-Bahrain, said: “The launch of this new app is a proud moment for Al Salam Bank. We are continuously reviewing our offerings to best respond to the changing needs of our customers during this unprecedented time, and this app is developed entirely based off customer feedback. The app, which includes a digital onboarding process, features much greater, new-to-market functionality. The needs of our customers are changing, and we are responding. Soon, no service we offer will require physical interaction”.
The app was developed and designed by a young, in-house Bahraini team in just four months .The ability of the team to build the app so quickly despite the disruption of the pandemic highlights the importance and success of the Bank’s digital strategy.
Anwar Murad, Deputy CEO of Al Salam Bank-Bahrain, said: “Our new and improved app provides an elegant, holistic and personalised solution for our existing and prospective customers alike. It provides them with all our usual digital services, an exciting range of new features and even the ability to onboard all in one place. In particular, the Family Accounts service is a significant new offering, and indicative of our ultimate digital and strategic ambitions. The app provides family members with complete freedom of using their ATM Debit cards, manage their expenses easily and access their account at any time. We want our services to go beyond the customer, reach the whole household and cater to the family’s banking needs. As the world adapts to the new reality we find ourselves in, banking needs to be more inclusive and innovative to deliver results for all stakeholders.”
