Laybuy announced the launch of its digital BNPL Mastercard card in Australia, which allows customers to purchase goods and services in-store using Laybuy with a simple tap of their smartphone.
Laybuy’s digital Mastercard card allows consumers to enjoy all the benefits of Laybuy, while at the same time making use of Mastercard’s simple and secure contactless payment technology. Customers simply need to load the card into their smartphone’s wallet. They can then use it to buy goods and services with Laybuy in the same way they would if they were making a contactless payment using a physical card.
“Unlike other cards in the market, Laybuy’s digital card does not charge customers fees, interest or any monthly account fees, helping our customers save money,” says, Laybuy Managing Director Gary Rohloff. “Laybuy’s digital card will make using Laybuy in-store easier.”
“Best of all, they’ll still enjoy all the benefits of using Laybuy, including spreading their repayments over six weeks and never, ever paying interest.”
Rohloff says the Laybuy card is a win-win for both shoppers and retailers and allows retailers to enable Laybuy with unparalleled ease, making it even easier for them to introduce ‘Tap to Pay’ BNPL to their shoppers.
“The digital card makes it easier for customers to use Laybuy in-store because it allows them to skip a number of steps that are usually required when making purchases using BNPL,” says Rohloff. “At the same time, it reduces the time required by merchant staff to process BNPL transactions, meaning they can focus less on admin and focus more on their customers.”
Rohloff says he expects merchants will see a range of benefits through the digital Laybuy Card.
“Experience tells us offering Laybuy as a payment option helps increase sales, lifts average basket sizes and helps merchants gain new customers. Because the digital card makes it easier for customers to use Laybuy, we have every expectation these benefits will only be amplified.”
