Dragon Mart shopping mall located in Dubai has announced the launch of a new e-commerce platform dragonmart.ae. It is the first platform in the region dedicated to one shopping mall with an onsite fulfilment center.
The e-commerce platform harnesses digital transformation to connect Dragon Mart retailers to customers across the UAE and beyond.
The move to online is set to elevate the shopping experience as customers can now purchase the wide selection of goods in Dragon Mart from the convenience of their homes.
The move to introduce the online platform is expected to particularly benefit SMEs. Over 30 per cent of items purchased from Dragon Mart are directly linked to small and medium enterprises.
The online e-commerce platform features over 35,000 products across 11 high-level segments with a focus on popular categories like home, games and toys, electronics and fashion.
Delivered will be fulfilled within 48 hours and will utilise DP World ports and its logistics management expertise to do so.
Mohammed Ibrahim Al-Shaibani, Chairman, Nakheel, said: “Dragon Mart’s expansion to online firmly positions Nakheel Malls as an e-commerce disruptor and aligns with Dubai’s innovation agenda, at a time when digital transformation has accelerated at record speeds. The launch of Dragonmart.ae underscores our commitment to identify avenues to enhance ease of doing business across the retail industry, as well as drive the overall competitiveness and sustainable growth of Dubai. We are proud to join forces with DP World as an extension of our strong strategic partnership to launch Dragonmart.ae.”
Sultan Ahmed Bin Sulayem, Group Chairman and CEO, DP World, said: “The new platform, Dragonmart.ae, represents another major initiative to accelerate digital transformation and support government-led e-commerce initiatives. We regard the creation and utilisation of digital platforms such as Dragonmart.ae as a prerequisite to meet the demands of 21st century eCommerce societies.
