Visa Canada has announced the extension of Click to Pay to Canada. The offering helps consumers make safe and fast purchases across different retailers and platforms, as a “digital-first explosion has ushered in the next generation of commerce.”
“With the increasingly high numbers of online shoppers in the wake of COVID-19, we are committed to providing solutions that lay the groundwork for the next generation of simple, secure, and better ways to pay,” said Stacey Madge, president and country manager, Visa Canada. “This is a winning solution that will help merchants reduce shopping cart abandonment while providing a single integration for participating card brands – meaning a simpler and smoother overall digital checkout experience.”
Click to Pay is based on the EMV Secure Remote Commerce industry standard. Following a successful initial rollout in the United States, Visa is now transitioning Visa Checkout merchants in Canada to this fast, easy and secure way to pay for consumers who choose to shop via web, mobile, app or connected device.
It enables shoppers to speed through the guest checkout process by eliminating the need to manually key-in personal account numbers and passwords each time they checkout.
Consumers that have enabled their card will be able to speed through the guest checkout process, bypassing the need to manually enter their 16-digit personal account number or look up passwords each time they checkout.
Consumers will also be able to pay with confidence knowing Visa will be using advanced technology and authentication methods, including device binding and biometrics to protect transactions.
The Click to Pay experience is also interoperable with the EMVCo tokenization specification and with the 3-D Secure specification to bring more security methods to emerging and existing digital payments channels.
“As a Canadian leader in digital payments, Moneris is very excited to help Visa bring the Click to Pay experience to Canadian businesses in 2021,” said Malcolm Fowler, Chief Strategic Partnership Officer, Moneris. “Click to Pay brings value to our merchants and to consumers through simple, efficient and secure transactions.”
